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  • Vegetarian recipes and occasional marketing snark from Fresno, California, smack-dab in the heart of the San Joaquin Valley, land of abundant produce. Originally from Northern Virginia, I ditched out on an acting degree from NYU because the city's food stores and greenmarkets were much more interesting.

    I've spent the past twelve years in the food industry, as a cheesemonger, tiny cog in a vast major cereal company machine and currently, as a marketing jill-of-all-trades at a produce commodity group.

    I am a Non-Compensating Vegetarian.

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September 05, 2007

From the Department of Yikes!

120pxpopcorn02For those of you who have been following the stories about lung injuries from diacetyl suffered by workers at popcorn plants ("Popcorn Worker's Lung" - and it's not funny; this has killed people), here's the first report of a consumer with the same illness, which has been at least correlated to his twice-a-day microwave popcorn habit.

Apparently he liked the smell of the stuff so well that he would open the bag and take a big deep whiff of the escaping steam, inhaling diacetyl each time.

The story, from the New York Times, also notes that despite it being the likely cause of his severe shortness of breath, the man was "really upset he couldn't have it anymore"...but since breaking the twice-daily popcorn habit, has lost 60 lbs.

Maybe somebody could teach him how to make it the old-fashioned way on the stove like I do? I haven't eaten microwave popcorn in at least a decade; I started avoiding trans fats in the mid-90s and all of them were loaded with hydrogenated oil back then (pre-Newman's Own with tropical oil) and it had come to the point where the fake-butter (diacetyl) smell gave me the heebie-jeebies anyway.

Though I use plain old non-microwave popcorn, for those of you who are landing here with Google searches about Newman's Own and diacetyl, I wrote to Newman's Own Organics to ask them if their "natural butter flavor" contained the chemical, and here is their helpful reply:

Jocelyn,

Diacetyl is not added to any of Newman's Own Organics varieties of Pop's Corn, however, it is a naturally occurring substance found in butter in miniscule amounts. I hope you find this helpful.

Peggy Westenhofer
Director of Customer Relations
Newman's Own Organics

Then I wrote to Newman's Own, at a commenter's prompting, about regular (not organic) Newman's Own microwave popcorn, and here's the reply I received:

Dear Ms. (my last name),

Shuster Laboratories, Inc. is a technical consulting organization retained by Newman's Own, Inc. to provide technical and quality assurance services.

Currently, diacetyl is a component of butter that is in the flavor. It is a potential hazard in concentrated form as inhalant to workers in manufacturing. All safety precautions are in place at Newman's Own manufacturing facilities. Newman' Own is working to remove the diacetyl from the popcorn. We hope you find this information helpful.

Sincerely,
Newman's Own Customer Service Team

So there you have it: Newman's Own Organics microwave popcorn is currently diacetyl free (except for the minute amount naturally occurring), Newman's Own microwave popcorn is in the process of going diacetyl free but is not there as of this September 9, 2007.

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Comments

I cannot find the term "newman's own organics" anywhere on a box of newman's own popcorn in my hand right now. i can only conclude that newman's own has a separate line of products known as "organic. Further then, should my family assume that the standard newman's popcorn is laced with diacetyl? this is obviously a rhetorical question, since for the time being microwave popcorn is off the list here!

Yes, Damien, Newman's has two lines: Newman's Own and Newman's Own Organics. I originally asked the question through their consumer question page for Newman's Own Organics, but after your question arrived, I went to their Newman's Own consumer question page and asked it there as well. I'll post what response I receive.

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